Sesame Projects developed "Stories by Aer," a five-part video and photo series showcasing real New Yorkers and Tokyo creatives  as they navigate daily life with Aer products. The campaign captured authentic movement through cinematic shortform storytelling, following a fashion designer preparing for his first showroom presentation at  Paris Men's Fashion Week, a ceramic artist in the Lower East Side finding peace in her practice, a Chinatown restaurateur managing multiple venues and deliveries while keeping up with his training, a sought-after Tokyo barber navigating notoriety while preserving a neighborhood-rooted practice, and a café owner shaping a community space where family life and creativity intersect.

Shot with a documentary approach and elevated editorial eye, each story profiled one character throughout their day with Aer as their trusted companion. The production spanned NYC, Paris, and Tokyo,  emphasizing natural lighting and authentic moments over staged scenarios. We cast talent from our creative network rather than professional actors, ensuring genuine representation of Aer's target community. 

The campaign delivered three 25-second videos in both horizontal and vertical formats, plus supporting high-resolution stills, demonstrating how Aer products integrate seamlessly into the lives of creative professionals across fashion, art, and hospitality industries.