Sesame Projects developed "Stories by Aer: Tokyo FW25," a two-part video and photo series showcasing real Tokyo creatives as they navigate daily life with Aer products. The campaign captured authentic movement through cinematic shortform storytelling, following a sought-after barber navigating his neighborhood-rooted practice one careful cut at a time, and a café owner shaping a community space where family life, creativity, and morning ritual intersect.

Shot with a documentary approach and an elevated editorial eye, each story profiled one character throughout their day with Aer as their trusted companion. Barber Sakota moves through his morning on two wheels — park path, corner café, shop keys — carrying the City Pack 2 and Simple Tote as quietly essential parts of his routine. Nathalie of Hotel Drugs starts before dawn at the Sangenjaya greengrocer, opens her café, and corrals two energetic kids, all with the Street Sling Ultra and Simple Tote keeping pace through the beautiful chaos. Cast from our creative network and delivered in both horizontal and vertical formats with supporting stills, the campaign demonstrates how Aer integrates seamlessly into the lives of creative professionals across craft, hospitality, and everyday Tokyo life.